Lumify
Free beta · no card required

The real profit of your e-commerce.

Lumify brings together your sales from Shopify, Tiendanube and Mercado Libre, your Mercado Pago payments and your Meta Ads spend, subtracts every cost and shows you what you really keep. And it helps you sell more with WhatsApp and email automations.

Lumify dashboard with the month’s orders, revenue, ad spend, margin, profit, ROAS and True ROAS

Connects with the platforms you already use

  • Shopify
  • Meta Ads
  • Mercado Libre
  • Mercado Pago
  • WhatsApp

How it works

Three steps to your real number.

No spreadsheets, no exporting reports from every platform to match them by hand.

  1. Step 1

    Create your account

    Free, no card required. One account can hold several brands and your whole team.

  2. Step 2

    Connect your channels

    Shopify, Meta Ads, Mercado Libre and Mercado Pago, each through its official authorization. Lumify pulls in orders, payments and ad spend on its own.

  3. Step 3

    Enter your costs once

    Product costs, shipping, fees and tax status. From then on, every sale shows its real profit and the home screen tells you what is still missing.

Real profit

Where every sale comes from and what you keep.

Lumify takes every order and subtracts everything it cost to make that sale. What is left is your real profit: per order, per day and per month, in pesos or in dollars.

  • Product costs, with history
  • Shipping
  • Mercado Pago fees
  • Mercado Libre and Shopify fees
  • IIBB and VAT based on your tax status
  • Ad spend at the blue, crypto or any dollar rate you use
  • Fixed and variable costs
Lumify P&L report: revenue, product costs, shipping, fees, taxes, ad spend and profit for each month

Your income statement, month by month

From revenue to profit, step by step: gross margin, net revenue, contribution after ads and fixed costs. No spreadsheets.

Order detail in Lumify with payment fees, taxes, shipping cost, product cost and net

Every order with its net

Open any sale and see how much went to fees, taxes, shipping and product cost, and the margin it left you.

Dollar exchange rate settings in Lumify with the history of the blue dollar

Your ad spend, at the dollar rate you use

Meta Ads spend and dollar costs are converted to pesos at the rate you choose: official, blue, MEP, CCL, crypto, wholesale or card. It updates on its own and accepts a manual adjustment.

True ROAS and attribution

What your ads really bring back.

Each platform’s ROAS looks at revenue. Lumify’s True ROAS divides your net revenue, after products, shipping, fees and taxes, by your entire ad spend. Below 1.0, your ads are losing money.

Lumify key metrics: orders, revenue, ad spend, margin, profit, ROAS, True ROAS, True CPA and average order value

The metrics that add up

Revenue, spend, margin, profit, True ROAS and True CPA in a single view, compared with the previous period.

Meta Ads metrics in Lumify: spend, attributed ROAS, CPA, purchases, CPM, CPC, CTR and conversion rate

Meta Ads, next to your cash

Spend, attributed ROAS, CPA, CPM and CTR of your Meta campaigns, alongside what really happened to your sales and your margin.

Automations

WhatsApp and email that sell on their own.

Built on the official WhatsApp Business API: templates approved by Meta and an opt-out in every promotion, without the ban risk of unofficial tools. Pick a recipe, review the message and turn it on.

  • Recover abandoned carts with reminders that go out on their own.
  • Confirm orders and share every shipping update.
  • Reply with a link to people who comment on Instagram or Facebook.
  • Send campaigns to segmented audiences, with schedules and per-contact limits.
  • See how much each flow and each campaign sells: every sale has a single owner, no double counting.
WhatsApp: enabled during the betaEmail
Lumify recipe to recover abandoned carts over WhatsApp, with the message preview

Operations

Orders, inventory and invoices.

All your sales from every channel in a single list, with their status, their issues and what each one left you. Stock with its sales pace, and the sales you still have to invoice.

Lumify order list from Mercado Libre, online store and manual sales, with source, status, issues and date

Orders from all your channels

Filter by source, status or issue, spot sales with no cost entered and export to Excel whenever you need. You can also add manual sales.

Lumify inventory with stock, units sold in 30 days, days of stock, current cost and price of each product

Inventory with days of stock

Units, stock value, units sold in the last 30 days and how many days each product will last.

Invoices. Record the invoices you issue and see which paid sales you have not invoiced yet. Electronic invoicing with ARCA is on the way.

  • ShopifyOrders, products, customers and carts from your store.
  • Meta AdsSpend and results of your campaigns, plus Instagram and Facebook.
  • Mercado LibreSales, fees and shipping of your listings.
  • Mercado PagoPayments and what each payment method charges you.
  • WhatsAppComing soonYour number on the official WhatsApp Business API.
  • Selling somewhere else? Add manual sales or import products from a CSV.

Integrations

Connect once, the platform does the rest.

You authorize each account with the platform’s official access and Lumify syncs orders, payments, ads and stock, and matches them on its own. You can disconnect any integration whenever you want.

Free beta

All of Lumify, free and with no card.

Lumify is in open beta. There are no plans or prices yet: you create your account and use everything. In return we ask for what helps us most: tell us what is missing.

What the beta includes

  • Every feature: profit, P&L reports, True ROAS, orders, inventory, invoices and automations.
  • Connections to Shopify, Meta Ads, Mercado Libre and Mercado Pago.
  • Several brands per account and your team invited.
  • No card and no commitment: close your account whenever you want.
  • Before charging anything we will let you know well in advance, and nothing is charged unless you accept it.

Feedback channel: write to us at hola@lumify.ar. We read it ourselves and reply.

Help

Frequently asked questions

Can’t find what you are looking for? Write to us at hola@lumify.ar.

How much does Lumify cost?

Nothing while the beta lasts. You create your account, connect your channels and use every feature at no cost. When we define the paid plans we will let you know well in advance, and nothing is charged unless you accept it.

Do I need to enter a card to sign up?

No. Your name, your email and a password are enough to create your account. We do not ask for a card or any payment details.

Which platforms can I connect?

Shopify, Meta Ads (with Instagram and Facebook), Mercado Libre and Mercado Pago. Connecting your WhatsApp number through the official API is enabled during the beta. Sales that do not go through a platform can be added by hand.

How does Lumify calculate real profit?

From each order it subtracts product costs, shipping, payment and platform fees, and taxes based on your tax status (IIBB, plus VAT if you are a Responsable Inscripto). Then it deducts ad spend and your fixed costs. Dollar amounts are converted to pesos at the exchange rate you choose.

What is True ROAS?

It is your net revenue (what is left after products, shipping, fees and taxes) divided by your entire ad spend. Unlike each platform’s ROAS, it tells you whether your ads make money: below 1.0, they lose it.

Can my WhatsApp number get banned?

Lumify uses Meta’s official WhatsApp Business API, with approved templates, an opt-out in every promotional message and per-contact limits. It does not use unofficial connections, which are the ones that usually end in bans. You still have to follow WhatsApp’s policies: only message people who gave you their consent.

What do you do with my data and my customers’ data?

We only use it to show you your metrics and to run what you turn on. We do not sell it or share it with other stores. You can disconnect an integration or ask us to delete your account whenever you want. The details are in the privacy policy.

Does it work if I am on Monotributo?

Yes. You pick your Argentine tax status (Monotributo or Responsable Inscripto) and Lumify adjusts how it calculates the taxes on each sale.

Stop guessing how much you make.

Connect your channels and see today’s real profit, not the one at the end of the month.